Multi-Media Consultant, WDRB Media – Louisville, KY

WHAT YOU WILL DO:

• Represent the station to its customers in a professional manner while exhibiting a positive attitude about the station and its employees at all times.
• Negotiate broadcast television and digital buys with assigned advertisers and agency representatives.
• Conduct customer needs analyses and propose marketing and advertising campaigns to meet those needs.
• Prospect for and sell special projects to new customers as well as existing ones.
• Build client relationships at both the agency and advertiser levels.
• Draft and/or obtain statistical, narrative and/or other reports as requested.
• Maintain activity data in Efficio daily.
• Input client orders and work with the Media Coordinator to manage revisions, make goods, and other order-related responsibilities.
• Schedule and lead face-to-face meetings with customers and potential customers outside of the station each day.

WHAT YOU BRING:

• A competitive nature and an unwillingness to settle or give up.
• Thorough knowledge of Nielsen ratings use and methodology.
• Energetic self-starter; Proven track record for selling new business.
• Strong verbal and written communication skills including superior listening skills and the ability to make effective presentations both on one-on-one and in a group setting
• Ability to multi-task and work effectively in a high-pressure and fast paced environment
• Superior organizational and project management skills
• Strong interpersonal skills, including the ability to develop and maintain strong business relationships

JOB REQUIREMENTS:

Education: Bachelor’s Degree in a related field or equivalent training and experience

Experience: Minimum 4 years of successful sales and marketing experience; broadcast sales and digital experience preferred

Computer Skills: Excellent working knowledge in Microsoft Office Suite (Excel skills required; Word and PowerPoint proficiency preferred); Knowledge of sales software preferred such as Efficio, WideOrbit, One Domain, Media Audit, and CMR; Familiarity with Microsoft 365 TEAMS and other Microsoft applications

Please send resumes to: wdrbtalent@wdrb.com

WDRB is an Equal Opportunity Employer

Contact Tom Vickery, Local Sales Manager, for more information